This is a very good question that many do not have the answer to just yet. I personally did not know myself about how important blogging was to my online success either until just a while ago. I was fortunate enough to achieve a decent amount of success through many other venues online since the beginning of my Home Business but not at all compared to now having my own blog and the knowledge that comes along with it!
When I started my venture into the “Blog World”… I was actually a bit frightened as to what it would take and what it was all about. I spent about a year debating if I should enter into the Blogging World or if it was just too much of a hassle for what it was worth. So, in all honesty I kept going along the same path that I was so very used to online. I am very surprised when I look back as this is not at all my personality because I have always been so adventurous and excited about learning new ways to market and grow. But with that said I felt like I knew what worked and I was sticking to it. Well, I was WRONG….
The marketing strategies and ways that I was so used to online started becoming a bit saturated… Okay, I am being nice… WAY TOO SATURATED! (I am guessing many of you reading this can definitely agree and are probably in the same position I was not too long ago). As many of my marketing strategies that were bringing me in many leads daily started dwindling down, I started gearing more and more towards blogging and NEW WAYS to market! If you asked me a year ago, I would have had NO CLUE as to everything I know now… I was AMAZED to what I have learned in such a short amount of time that is actually in my opinion the key to success online…
And that KEY TO SUCCESS Online is…
Owning Your VERY OWN BLOG and all the perks that come along with it!!!!
Okay… Okay… Now this is where you are saying… come on Jenn, spill the beans… we want to know WHY and HOW owning our own blog can benefit us…
Well, I will tell you exactly WHY and HOW right now!
WHY is having a Blog so IMPORTANT to your Online Success? Number one… it allows you to BRAND YOURSELF as a Leader, Entrepreneur and Coach. This is so very crucial to your online success in many aspects:
- First: You allow others to build a trust in you, who you are and what you share.
- Second: You show your knowledge, experience and leadership.
- Third: You give them exactly who they will end up having as a Mentor before they even join.
So as you can see these three simple factors can truly change your results extremely by just sharing and helping others. When you have a blog full of content, resources, training, information, etc. that truly benefits someone… they will come back very often and many of them will want to do what you are doing! They will want to have a Mentor who has proven their success, knowledge and expertise.
Think of it this way… say you are the person searching for the “right opportunity”… you now had two websites in front of you with two different types of people and information. One is just a landing page that is saying “Work at Home, Make Money from your Computer.. Enter your Info here” and then you have one that has content full of value, resources and context that can truly help you and benefit you… and on this second website there is an area to learn more about what that person is doing from home after they have proven to you what they know and their success. Which would you choose? Would you go with the one that has all the hype and no details on who that person is or would you go with the one who KNOWS what they are doing?
I think we all know the answer to this one… of course we would choose the one who is sharing value! So simply put… The WHY is as easy to understand as 1, 2, 3… Value, Resources and Knowledge equal a much higher response verses a blah landing page that gives nothing in aspect to who they will be working with!
Now let us move on to HOW owning your very own Blog can bring in more leads than you ever dreamed of…
Content. Your Blog Content is a HUGE part of your success in the Blogging World. When you provide consistent content with in your blog, that then attracts the spiders through online search engines and feeds to pull at the information on your blog… you then achieve higher page rankings. Bringing it higher and higher with in search engines.
Some great examples To Create Your Blog Content are provided by a good friend of mine, Amanda-Marie! She offers many ideas here:
Unique. Unique. Unique. When you have a blog that is branding you and your knowledge. It is completely different from what other blogs and websites are sharing as it is YOUR BLOG and YOUR WRITING. When there is value and context to what you share that provides the unique variety that the search engines are looking for. With that said you will want to ensure you are searching and learning about keywords and how they can truly benefit you, how to write great posts and attract new readers consistently.
Building a List. Every successful Blogger and Online Marketer will tell you it is all in your list. A blog gives you that opportunity to build a true list of followers and readers. This in return will build your prospects, sales or whatever you decide to promote and share. As they get to know you, what you share and how successful you become… they will now become dedicated to what you do and learning from you.
This has the power of marketing anything you want to. No matter if you are recruiting New Team Members for a Home Business, Promoting a Affiliate Program or simply trying to grow online through page ranking and alexa. You will have the power in your hands to achieve higher numbers and income that you ever thought possible!
So there you go… WHY and HOW Blogging can truly transform your Online Success… Now it is your turn, please share any feedback, questions or comments below. I always love to hear from you! In addition if you feel this post has helped or benefit you in anyway, please pass it along to your social site friends below.. Twitter, Facebook, Digg… whatever your heart desires. I truly appreciate it!